Execution Plan
1Identify the Win
Pick a client result that is specific and impressive (e.g., "378 leads" or "$297K in sales").
2Document It
Create a simple PDF or video explaining the "Framework" used to get that result.
3Blast It
Send the "Tease" email or social post. Only send the framework to those who reply "Yes" or comment.
Preparation Checklist
Pick your best client case study
Choose a result in the niche you are targeting.
Format the result into one sentence
Focus on the outcome, not features (e.g., "Generated 838 leads", not "Ranked #1").
Decide on your Hook
Prepare your Subject Line, First Line, and Call to Action.
The Framework
1. What is 1 client case study you have in the niche?
E.G. Shamrock Plumbing
2. What was the result you got for this client?
E.G. Generated 838 Leads via the internet last month, Booked 454 Jobs & closed $204,341 in revenue over the past month.
*Focus on the result/outcome, not technical details like clicks or rankings.
3. Form this into a 1-Sentence Case Study
Option A (Short)
"Recently helped another plumbing company generate 454 jobs / $204K revenue via the Internet."
Option B (Specific)
"Recently helped Shamrock Plumbing out of Orlando generate 838 inbound leads via the Internet which resulted in $204,341 booked revenue last month."
Option C (Detailed)
"Recently helped Shamrock Plumbing, a business just like yours increase their revenue by 229% (838 inbound leads) in one month. They went from $75K to $204,341K with just a couple of small adjustments to their online marketing strategy."
The Scripts
The "Tease" Email
Send this to your database of prospects.
Subject: Want to See the Framework? Hi [First Name], We recently got a plumbing company 378 leads and $297K in booked jobs. We documented the entire process and built out the frameworks behind it. I believe this approach is a perfect fit for your business, and our goal is to help you beat that result. Are you open to seeing the framework? Best, [Your Name]
AI Assistant
PROMPTHook Generator
Use this prompt to generate high-converting hooks and subject lines for your specific niche.
I need to write a cold email AND a social media post for [NICHE] business owners.
Here is my case study result:
[PASTE YOUR 1-SENTENCE RESULT HERE]
Please generate:
PART 1: EMAIL
1. 5 Subject Lines: High curiosity, short, lower case.
2. 5 Opening Hooks: Personal and relevant to the result.
3. 5 Calls to Action: Low friction, asking if they want to see the framework.
PART 2: SOCIAL POST (Hand Raiser Style)
1. 3 Headlines: Attention-grabbing, focusing on the result.
2. 3 Bullet Point Lists: Highlighting the specific benefits or steps.
3. 3 Calls to Action: Asking for a specific comment keyword (e.g., "CASE STUDY").
Keep the tone professional but conversational. No fluff.
Quick Stats
Time to Execute
10 Minutes
Difficulty
Moderate
Best For
Email List, Social Media
Benchmarks
- 20% Open Rate
- 3-5% Reply Rate