Strategy 0310 Mins / Invite

Podcast Prospecting Blitz

Invite high-value prospects to be guests on your show. Position yourself as an authority and create a natural transition to sales.

The Concept

This leverages reciprocity and ego. People love to talk about their expertise. By making them the "hero" of an interview, you build a relationship in a non-threatening way. The sales conversation happens naturally after the value has been delivered.

Execution Plan

Create Prospect List (5 mins)

Identify 10 ideal prospects who would be great guests. Look for industry leaders or potential high-ticket clients.

Send Invitation (5 mins)

Use the template below to send a personalized email or LinkedIn message.

The "Opportunity Transition"

After the interview, use the follow-up script to pivot to a business discussion based on their pain points.

Scripts & Templates

1. The Invitation

"Hi [Name], I host the [Podcast Name] where we feature leaders in the [Industry] space. I've been following your work at [Their Company] and was really impressed with [Specific Achievement]. I think our audience would get immense value from your insights on [Topic]. Would you be open to being a guest on the show for a brief 20-minute interview?"

2. The Opportunity Transition CRITICAL STEP

"[GUEST NAME], this has been fantastic. Before we wrap up, I always do something special for my podcast guests. We run a complimentary [AUDIT/ANALYSIS/REVIEW] for everyone who appears on the show - it's our way of saying thank you for sharing your expertise. Basically, I'll take a look at your [WEBSITE/MARKETING/BUSINESS] and put together a quick analysis with 3-5 specific recommendations you can implement right away. Would you be open to scheduling a quick 15-minute follow-up call where I can walk you through my findings? Or if you prefer, I can just record a quick Loom video and send it over?"

Follow-Up Options

Option A - They agree to call

"Perfect! Let’s schedule a quick time that works now"

Option B - They prefer video

"No problem! I'll send you a personalized Loom video within 48 hours with my analysis and recommendations."

Want to go deeper?

For more details on how to set up your podcast and run this interview strategy, access the deep dive training in the member portal here.

Benchmarks

High

Acceptance Rate

Much higher than cold sales outreach.

5-15%

Conversion Rate

Of guests becoming clients (Industry Avg).

Pro Tip

Don't pitch during the interview. Keep the content pure. The pitch happens in the follow-up when the relationship is established.

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